Brand stories that sound right.
brand positioning • content & storytelling • pharma marketing & communications • Interim management
Our approach
When the strategy clicks and the execution follows, it sounds good.
We turn complex subjects into clear stories that people understand, trust and remember. From pharma to finance, from specialist B2B to fast-growing organisations, when it takes more than buzzwords.
WHAT WE DO
Strategy
Brand positioning & messaging
The strategic foundation: who you are, what you stand for, how clear you bring your story.
Editorial
Content & storytelling
Blog posts, brochures, podcasts, thought leadership: meant to reinforce your messages and be seen and heard by your audience.
Pharma
Pharma communications
Complex science made clear, compliantly. From content to disease awareness programs, HCP or patient communication and general project (and processes) management.
Interim
Interim marketing management
A fractional CMO or communication officer embedded in your team, from our team or sourced from our network.
Altesia: establishing and building the brand
Consultancy in Finance, Procurement and HR
Altesia: establishing and building the brand
Consultancy in Finance, Procurement and HR
How we work
Two ways to plug in
Project / Agency mode
Brief received. We are on it.
A scoped mission with a clear deliverable. If multiple expertises are needed, we assemble a bespoke team of senior freelancers to work as a team towards your end goal. In this case, the team exists for your project and no other: you’re not funding an agency between briefs.
Interim management
Marketing or comms consultants embedded in your team.
A fractional communication or marketing manager from our team or network plugs into your team from 1 up to 5 days a week, for as long or as short as you need it. Time you can dial up around a launch and down when the plan changes. As a small structure, this means you get no bench time to finance: you pay for the days you use, not for the machine behind them.
They trust us:
Perrine has a strong understanding of the complexities of the pharmaceutical sector. She simplifies complex messages while always maintaining the required level of rigor, making them accessible to both the public and key stakeholders.
I'm Perrine Sokal
I turn complex ideas into clear, strategic stories for brands.
What drives me: Clear thinking, sharp storytelling, and the right team to make it happen.
With a background in strategy, editorial work, digital marketing and audio production, I help organisations define their message, sharpen their positioning and create high-quality content that makes an impact.
When needed, I assemble a bespoke team, bringing together the right mix of experts to deliver work that’s coherent, rigorous and creatively on point.